Some steps in women’s golf fashion have been small. We’ve seen shifts in cut, fit, or color options. However, the world of women’s golf fashion is about to take a bold leap forward with the debut of the adidas x JAY3LLE collection at the AIG Women’s Open. This capsule is a collaboration between Adidas and the luxury fashion label JAY3LLE. The goal of the release is to empower women to express themselves boldly on the course, and as you’ll see, this line pushes the boundaries of traditional golf attire.
A Collaboration Redefining Women’s Golf Fashion
adidas, a global leader in sportswear, has teamed up with JAY3LLE, a luxury fashion label, to create a groundbreaking capsule collection that redefines women’s golf fashion.
JAY3ELLE is co-founded by designer Johan Lindeberg and his daughter, Blue.
This collaboration with Adidas aims to offer a fresh approach to women’s golf apparel.
The goal is to provide high-performance sportswear with high fashion. Johan Lindeberg said, “This capsule speaks to the energy and inclusive community that’s steadily growing in the sport and especially amongst women, which is why focusing on womenswear for this collection was so important.” The timing of the release is certainly no coincidence. The collection’s debut at St. Andrews highlights the intersection of the tradition and the future of the sport.
Key Pieces from the Adidas x JAY3LLE Capsule
There is no real debate here; the CODECHAOS JAY3LLE High-Top Shoes are going to be the piece that everyone is talking about. Here are some key items to check out in this collection.
Bomber Jacket
This is not your traditional golf jacket. The Bomber Jacket is a full-zip jacket with 3-Stripes detailing and an embroidered graphic on the back. It comes with an attached hood and is a layering piece for early morning or late afternoon rounds. Made to be worn while golfing, women players won’t have to worry about restrictions in movement while swinging.
Pleated Skort
One staple in any woman’s golf wardrobe is the skort. The skort in this Adidas x JAY3LLE collection is pleated and comes with a functional belt and removable pouch. It is available in black and white and retails for $165.
CODECHAOS JAY3LLE High-Top Shoes
The high-tops are unlike any women’s golf shoes you have seen before. They are built on the CODECHAOS platform, incorporate BOOST cushioning, and have a waterproof upper. The goal here was to prove that women golfers can have both style and performance in their apparel.
Additional Pieces
The Adidas x JAY3LLE also includes pieces like a PRIMEKNIT sweater, form-fitting mock neck, high-waisted leggings, a 4-button sporty polo, and accessories.
The Collection’s Impact
The adidas x JAY3LLE release is just for women golfers. This is a step away from the norm with adidas and a welcome one for many female golfers looking for clothing and style geared directly towards them.
“More women are picking up the sport than ever before, and we want to be part of that driving force to show women that there are sporty and stylish options for her so she can feel confident in what she wears out on the course,” said, Jennie Ko, Global Apparel Design Director at adidas.
With its debut at the AIG Women’s Open, the adidas x JAY3LLE collection is set to redefine what women’s golf apparel can be. Whether you’re a seasoned golfer or new to the game, these pieces are designed to inspire and empower.
The collection is now available in limited quantities.
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