Eastside Golf is teaming up with Bridgestone to release a limited-edition co-branded golf ball In efforts to further their mission of authenticity and diversity within the game of golf.
While the product itself is nothing more than special branding and special packaging, the collaboration signals a budding partnership between the two brands. One that is deeply rooted in a shared desire for inclusivity.
As partners, Bridgestone will aid Eastside golf in their mission by acting as a community partner to shed a light on HBCU golfers, drive community participation and more.
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“Collaborations like this are key to furthering our efforts to change the perception of golf and reinforce that this is a game where anyone can show up as their authentic self and feel confident and welcome on the course.” said Olajuwon Ajanaku, founder of Eastside Golf.
““The TOUR B X is an incredible product and we’re honored to have our Swingman logo featured on these high performing golf balls.”
Those interested in purchasing this exclusive, inclusive golf ball can do so at Bridgestone, Eastside and select retail locations.
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Article Link: https://mygolfspy.com/news-opinion/first-look/bridgestone-x-eastside-golf-buddy-up-for-golf-ball-release/