The South African Breweries (SAB) and LIV Golf South Africa have announced their bold new partnership, marking another significant moment in South Africa’s sporting landscape.
SAB has a long-standing history in sport sponsorship and as one of the country’s most established corporate citizens, the company continues to invest in innovation, culture and nation-building, as it celebrates over 130 years of commitment to South Africa.
With that legacy as the backdrop, Castle Lite was the natural choice to champion SAB’s entry into LIV Golf.
With more than four decades of supporting national sporting teams and major sporting moments, this partnership represents the next chapter in that legacy, a modern, dynamic collaboration designed to ignite passion, elevate experiences and connect people.
As a brand rooted in crisp refreshment, energy and unlocking unforgettable experiences, Castle Lite has consistently redefined what modern lifestyle engagement looks like. From Castle Lite Unlocks to SVNS, SA20, and the Basketball Africa League, the brand has proven its ability to turn major events into culture-shaping moments for the fans.
The partnership demonstrates a commitment to delivering world-class sporting experiences in South Africa and has received strong support from the government.
LIV Golf South Africa will take place at The Club at Steyn City from 19-22 March 2026, bringing global superstars like Louis Oosthuizen, Bryson DeChambeau and Jon Rahm, alongside world-class entertainment and a festival-style fan experience, to Johannesburg.
Article Link: Castle Lite named official partner of LIV Golf South Africa