Did TAG Heuer And TaylorMade Build The Ultimate Golf Smartwatch?

When the TAG Heuer Connected Calibre E5 x TaylorMade Edition watch hit my mailbox, I was ecstatic.

While I typically enjoy reviewing golf gear, I especially love writing follow-up reviews of new versions of products I’ve reviewed previously.

The TAG Heuer Connected E4 Watch-Golf Edition I tested was pretty amazing but it had some room for improvement. I’ll give you a quick review refresher in just a bit.

Ultimately, I wanted to see if this new version of the TAG Heuer Connected golf watch kept, or even improved, upon the strengths of the last version. Obviously, I’d like to see the previous model’s battery issues fixed as well.

According to the initial press release, TAG Heuer had checked all of my revision boxes and added new TaylorMade aesthetics and data analysis as well.

Now you understand why I used the word ecstatic above.

Here’s a quick recap of my last TAG Heuer golf watch review

Before we get to the new watch, here are the strengths and weaknesses from my last TAG Heuer Connected Golf Edition review.

Overall, I found the watch’s positives to outweigh all but one of its negatives. The display was bright and easy to read. The renderings of the holes were great as was the interfacing with the display using the watch crown.

Although it seemed large when I took it out of the box, the size and weight were never a detriment on the course. In fact, the large screen size improved the overall on-course experience.

The GPS numbers were delivered quickly and usually matched what I saw on my other GPS unit I was using for comparison.

Shot tracking was fairly easy to do, providing I remembered to press the button to log each shot position.

Additionally, the TAG Heuer Golf app was impressive. It was a great compliment to the watch on the course when I needed a larger view of a hole. It was also a great way to review a round, when I remembered to record my shots.

Off the course, the watch also performed all of the typical smartwatch duties as well, making it more useful than a dedicated golf GPS watch.

The big drawback, and ultimately the deciding one for me, was the battery life. I suppose I should say the lack of battery life. To finish a round, I needed to keep the brightness low and turn off all the features that would compete for charge with the golf app.

I think I only made it 15 holes when I used it the first time with all the bells and whistles turned on. The watch switching to low power mode (shown in the photo above) was almost guaranteed for the drive home.

This was the watch’s fatal flaw. It doesn’t matter how good the golf features are if the battery dies during the round.

The E4 to E5 model upgrades

On paper, the upgrades to the new version of the TAG Heuer Connected watch are very positive. Distances should be more accurate and delivered faster since the GPS in the E5 is now Dual-Band GNSS whereas it was single-band in the E4.

The Grade 2 titanium case is the same 45-millimeter (1.8 inches) in size but is slightly (about 0.5mm or .2 of an inch) thinner. It also has a new faster processor (Snapdragon Wear 5100+). The E5 also now runs on TAG Heuer’s OS instead of the E4’s Google Wear 3 OS.

Shot tracking is now automatic. To be fair, this was also incorporated into the E4 but that happened after I completed my testing. 

Most importantly, the battery is now advertised to last for 12 hours of golf.

Those are all welcome and necessary upgrades and we haven’t even gotten to the TaylorMade additions yet.

What TaylorMade brings to the TAG Heuer Connected watch

Right away, you’ll notice TaylorMade’s aesthetic influence on the watch. The crown, strap clasp and bezel feature TaylorMade logos. Additionally, the watch comes loaded with two exclusive TaylorMade dial designs. 

It’s obvious TAG Heuer and TaylorMade approached this as a true partnership. Both companies’ logos are present, with neither one dominating the aesthetic.

In addition to the cosmetic influence, TaylorMade brought a new Strokes Gained feature to the TAG Heuer Golf app. After the watch records your round, TaylorMade’s analysis software identifies your specific areas for improvement.

Overall, I’d say it is a much better-looking watch than the previous version I tested.

Interlude: Other TAG Heuer and TaylorMade co-branded gear

One of the most interesting things about the TAG Heuer and TaylorMade collaboration is that it extended into both companies’ product pools.

So far, I’ve just talked about the watch, which would be TaylorMade venturing into TAG Heuer’s domain. Collaboration for many of the other products in the release went in the opposite direction with TAG Heuer flavor being added to TaylorMade golf products, including a Spider ZT.

In my opinion, the collaboration worked amazingly well. As with the watch, aspects of both companies are well represented without one overpowering the other.

The aesthetic is consistent throughout the product line, be it the glove caddy, the duffel bag or the Spider ZT.

My only complaint is that the flippers snatched up the watch roll case. Those sold out before I could grab one. Being that I will be taking this watch on all of my future golf trips (spoiler?), I do wish I had been able to buy one. However, at this point, I am unwilling to pay the $350 for the one that on eBay.

The TAG Heuer and TaylorMade Spider ZT

On a more positive note, let’s take a quick look at the Spider ZT. This putter is crazy nice and is much fancier than the stock model.

As I said, it is great co-branding.

The overall putter is a TaylorMade design but the TAG Heuer logo was incorporated as the alignment aid and the sole weights look like the bezel on the smartwatch.

The blue color and topographic pattern on the sole and grip ties the Spider ZT in with all of the other products in the release. The collaboration produced one fancy Spider ZT.

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Performance on the course

Let’s get back to the watch. After some charging and pairing with my iPhone, I strapped on the TAG Heuer Connected Calibre E5 x TaylorMade Edition watch and went to the course.

I’m simplifying the process a bit but it was very easy. You just download the app and follow the instructions on the watch. No need to search for a tutorial online.

The first thing I noticed was how comfortable the watch was. The micro-adjustable strap is amazing. It really allows you to get the watch just right on your wrist. Should you need to adjust it mid-round, that’s easy as well.

During play, the watch remained very comfortable and I don’t usually wear a watch when I play. I played during some very hot afternoons and didn’t find the watch to be a sweat collector.

If you do happen to find the band too heavy, the watch also comes with an additional nylon strap with a Velcro closure.

When it’s time to play, press the golf complication on the TaylorMade dial or press the button above the crown to access the golf functionality. If you are playing a course for the first time, you will need to download the course but that takes very little time.

From there, enter your tee marker color and start playing golf.

One of the things that impressed me about the new watch is how much simpler the TAG Heuer OS is to use than the previous Google Wear OS. I seem to remember that even pairing the watch was more complicated since you had to get the Google watch app in on the process.

The TAG Heuer OS simplifies the operation of the watch. The Google Wear OS probably expanded the functionality of the previous watch but I’ve yet to find something that I wish the new OS could do.

So far, it’s a great golf watch with some bonus smartwatch capabilities as opposed to a smartwatch with a supplemental golf app.

Getting back to the golf course

Anyway, the simplicity of usage continues through the round. Check the watch for your distance and then hit the ball. The watch automatically records your swing and the probable club hit. If you need to change that club, just touch the face and the menu will pop up.

After you putt out, swipe the face to the left and a stroke-and-putt counter will pop up. Enter your score and move on to the next hole.

Should you need to go back and correct a score, just swipe back to the hole and fix it.

One of the cool display features I liked in the last watch continues with the TAG Heuer Connected Calibre E5 x TaylorMade Edition. After you score a hole, a colored bar will light up next to the hole number on the bezel. Pars are green, bogies are orange, doubles are red. Birdies are marked with a lovely blue.

I found it a simple way to track how the round is going without getting too concerned with the actual score.

The display graphics are nicer than the previous model and they update instantly as you use the crown to adjust your target. You can easily switch to the view of the green and adjust the pin position to match the current pin.

None of this is necessarily groundbreaking tech for a golf watch but the TAG Heuer Connected Calibre E5 x TaylorMade Edition moves amazingly smooth through all of the screens and adjustments. The extra horsepower of the new processor is readily apparent.

Not once did I feel like I had to fight the watch to get to the screen I wanted.

Overall, it was one of the most user-friendly pieces of golf tech I have used.

But what about the battery?

This was the E4’s elephant in the room. It’s all good if the new watch runs faster and has improved graphics but all of that is worthless if the battery dies.

My first round out, the TAG Heuer Connected Calibre E5 x TaylorMade Edition watch had no problem making it to the end of 18. I purposely didn’t change any of the brightness, notifications or other stock settings to minimize battery life. I wanted to see how it held up to the full performance drain.

When I finished the 18th, I quickly pressed the lower button to open the settings menu and the remaining battery shocked me.

There was still 60 percent battery charge remaining.

This blew my mind and convinced me TAG Heuer had really got it right this time. That was actually the lowest remaining charge that I experienced during testing. Subsequent rounds were closer to 65 percent remaining.

Bottom line: the battery life of the watch is no longer a problem. I can easily envision getting 36 holes off a charge.

The TAG Heuer / TaylorMade phone app is still top-notch

As with the watch, TAG Heuer took an app that was already pretty good and made it better. My favorite part of the app is tracking your shots through excellent renderings of the holes played.

With the automatic stroke detection, this process feels even more rewarding.

This play data is critical to review because that allows you to see what shots are costing you strokes.

Which brings us to the TaylorMade part of the story.

TaylorMade has built an algorithm into the TAG Heuer app that will break down your play compared to a target handicap. I selected a realistic 10 handicap as my target.

After each round, the app scored my Stroked Gained values for driving, iron play, short game and putting.

This data was quite eye-opening.

I’ve always considered myself a poor driver of the ball. After abdominal surgery in my 40s, I lost 10-15 mph of swing speed with the driver. According to the app, my driver is costing me strokes but my irons are costing me more.

(Thank goodness I can chip and putt. Otherwise, I’d be keeping this data to myself.)

I thought that my irons were OK but the more I review the tracked shots, the more it looks like I have a to-the-left bias with them.

Because of this data, I’ve shifted my research focus from the Most Wanted Driver data to the Most Wanted Irons data. If I could get some of those iron strokes back, breaking 80 may move from rarely to regularly.

I’d have had no idea that’s where I could make the most gains without the TAG Heuer app and TaylorMade analysis.

What’s the decision?

As you can probably tell, I’m two thumbs’ up on the TAG Heuer Connected Calibre E5 x TaylorMade Edition watch and their collaboration as a whole. Everything they both touched turned out excellent. That Spider ZT is an amazing putter but the watch is the real star.

Yes, it’s still expensive. However, the $2,550 price tag is the same as it was for the previous version. In this age of inflated everything, holding the price steady seems like a real feat. Especially since the E5 is so much better than the E4.

That price is beyond the means of most golfers. Most of TAG Heuer’s mechanical watches are as well. I love this TAG Heuer Carrera watch but I’ll never be able to afford it. Fantasizing and drooling while looking at pictures is still free.

As a small consolation, I can change the dial on the smartwatch to a digital copy of other TAG Heuer faces when I’m not playing golf. Obviously, the purple Aquaracer face gets a ton of dial time.

There is a less expensive option for Apple Watch owners. TAG Heuer has an app that will run on your Apple Watch. I’ve yet to install and test it and I don’t even know if it will run on my seventh-generation watch.

Regardless, that is a potential way to get the TAG golf experience without buying the watch. Now I’ve gone and made myself curious about that app. If my watch will run it, I’ll try it out and report back.

I wish all of you reading this could try out the TAG Heuer Connected Calibre E5 x TaylorMade Edition watch on the course. Much like taking a sports car for a test drive, you’d get a better feel for capabilities of this slick luxury golf timepiece.

TAG Heuer and TaylorMade successfully created a golf smart watch that delivers in terms of looks, comfort, functionality and post-round usefulness when combined with their app.

If and when they release an E6 model, I’m not even sure what they could improve upon. That’s how impressed I am with this watch.

And that brings us to an inevitable truth. As good as this watch is, there will eventually be an E6 that is even better. We all know and accept that this is how the golf equipment and electronics story goes. Unlike a mechanical watch that holds its value over time, maybe even becoming a more valuable collectible, electronics have a shorter, typically depreciating lifespan.

Regardless, the TAG Heuer Connected Calibre E5 x TaylorMade Edition watch is still an amazing golf watch, and for this, and many future afternoons, I’ll enjoy playing with it on my wrist.

The post Did TAG Heuer And TaylorMade Build The Ultimate Golf Smartwatch? appeared first on MyGolfSpy.

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