PEACHTREE CORNERS, Ga. – Divots Sportswear is celebrating its 50th anniversary in 2026, marking five decades in the golf apparel business since the company was founded in 1976.
Under the leadership of President Bob Friedman, Divots has grown by staying focused on the qualities that have defined the company from the beginning: dependable service, strong customer relationships, quality apparel and a deep connection to the game of golf.
Today, the Divots family of brands includes Divots Sportswear, Byron Nelson Golf, Carnoustie Sportswear, Cotton Bros and Tour Play, serving golf shops, resorts and specialty retailers with apparel designed for both performance and everyday wear.
“Fifty years in this business is really about the people – our customers, our sales team, our employees and the many friends we have made throughout the golf industry. I am extremely proud of what we have built and excited about where Divots is going next.”
— Bob Friedman, President
A HALF-CENTURY IN GOLF Divots enters its next chapter with the same entrepreneurial spirit that launched the company in 1976, while continuing to expand its branded and private-label programs. The 50th anniversary is both a celebration of the company’s history and a
thank-you to the golf professionals, resorts, retailers, representatives and partners who helped build the business.
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