Integrity, empathetic, humble, visionary. These are words often used to describe Peter Broome.
In August 2024, the long-time golf industry leader and retired Acushnet Company executive was diagnosed with Amyotrophic Lateral Sclerosis (ALS). In the face of personal adversity, Peter and his family have chosen to fight and shift the focus to helping others that face the same challenging path he currently travels.
In starting the ALS Bridge Foundation, the Montreal, Que. native (Jupiter, Fla. resident) continues to demonstrate true leadership and quiet grace that has shaped his career over the past three decades.
As Founder of the ALS Bridge Foundation, Broome leads the vision and mandate, to accelerate the development of effective treatments for ALS, by providing crucial funding for early-stage drug trials and improving access to early diagnostics for individuals living with the disease in Canada and the United States.
“Peter is one of the most respected and selfless people I have ever met. When he was diagnosed, so many of us immediately knew we wanted to stand beside him in this fight,” said 8-time PGA Tour winner, NBC analyst and longtime friend Brad Faxon. “The Foundation is about helping Peter’s mission of changing the future of ALS for patients and families everywhere. I’m proud to be part of this with him, and many of us are fully committed to helping this succeed.”
Through strategic partnerships with Access ALS in Canada and ALS MyMatch in the U.S., the Foundation will help expand clinical trial access and treatment matching for patients across North America. In Canada, Access ALS is a national platform accelerating early access to ALS therapies led by the Montreal Neuro ALS Clinic at McGill University.
The Foundation’s funding strategy is comprised of two primary pillars including private donations that allow the Foundation to allocate to urgent research and access opportunities. In addition, the Foundation is opening its first-ever auction of exclusive, once-in-a-lifetime experiences.
These opportunities are made possible by supporters who stand with Broome and the mission including Canadian PGA TOUR stars Corey Conners, Taylor Pendrith and Mackenzie Hughes and Montreal Canadiens captain and 2026 Olympian Nick Suzuki. Along with fellow PGA TOUR stars Justin Thomas, Rickie Fowler, Keegan Bradley, Team Europe Ryder Cup Captain Luke Donald and legendary broadcaster Jim Nantz.
For more information on the Bridge Foundation’s auction or to bid on an experience, please click here.
“Innovative, thoughtful, courageous, and inherently classy—these are the qualities that define Peter Broome. His influence on golf in Canada and across the global game is both profound and enduring,” said Laurence Applebaum, CEO, Golf Canada. “Now his advocacy for ALS research through the Bridge Foundation reflects not only his courage, but the depth of his character and his commitment to making the world better for others.”
Broome’s extraordinary impact and contributions to the game span his entire life. A successful junior player at the Royal Montreal Golf Club and Mount Bruno Country Club transitioned into holding positions as an assistant professional in his hometown. From there, Broome would begin a successful career in golf operations including 30-years as a senior executive with Acushnet Company. Most recently, he served as the senior vice president of Titleist Brand Management and Acushnet Industry Relations, a portfolio that included overseeing partnerships with the PGA TOUR and Governing Bodies. In addition, Broome led Acushnet’s operations in Canada and Latin America, ensuring continued growth for the game at home and around the world.
Following his distinguished career, Broome was invited to join the Board of Directors of Golf Canada in 2024 as a director at large. He currently Co-Chairs the Golf Industry Advisory Council and is a member of the Compensation Committee.
In 2025, Broome’s devotion and impact on the game was recognized with a number of prestigious awards. Broome was bestowed as an Honorary Member of the PGA of America for his outstanding contributions to the game of golf and support to PGA of America Golf Professionals in November. He joins an exclusive group including three U.S. Presidents as only the 13th person to receive the honour in PGA history.
In addition, Broome was honoured as the 10th recipient of the George Cumming Award from the PGA of Canada and also received the Legacy Award from the Golf Canada Foundation for being a philanthropic champion of the game in Canada. Earlier this year, he was named as the 45th inductee into the Québec Golf Hall of Fame.
ALS remains a devastating disease with no cure and limited treatment options. Speed of research and access is critical in helping to build a future where ALS becomes a treatable disease rather than a terminal diagnosis.
To learn more about the Bridge Foundation and Peter Broome’s story, please visit www.alsbridgefoundation.com.
The post Honoured golf industry executive Peter Broome launches ALS Bridge Foundation first appeared on Golf Canada.
Article Link: https://www.golfcanada.ca/articles/honoured-golf-industry-executive-peter-broome-launches-als-bridge-foundation/