Female golfers frustrated by a lack of choice and sizing options when it comes to buying golf apparel and footwear in the traditional golf club setting will be delighted to know that a new retail experience is opening in the south east later this month that is designed specifically to tackle these issues head on.
Horsham Golf in West Sussex has unveiled a new retail concept aimed at transforming the shopping experience for female golfers, with the launch of a dedicated boutique-style space called ‘edit’.
Located in a standalone building near the club’s main facilities, the new store – which officially open on May 23 – represents a shift away from the traditional pro shop model, offering a more relaxed, personalised environment tailored specifically to women.
With full-length mirrors, a changing room and collections arranged around colour coordinated outfits, edit offers a unique retail experience in a golf club setting
Open to both members and visitors, the space has been designed to feel welcoming and inclusive, catering to everyone from newcomers to experienced players.
The store features a curated selection of apparel, footwear and accessories from leading golf and sportswear brands, including Ping, Röhnisch, G/FORE, J.Lindeberg, Glenmuir, Adidas, Puma and Under Armour. The emphasis is on combining performance with style, while also ensuring consistency of fit – an area often highlighted as a challenge in women’s golf apparel.
A key feature of the edit concept is its focus on customer experience. Visitors can browse at their own pace in a calm setting, with access to expert advice from a female member of the retail team. The space also includes a dedicated changing area, reinforcing its boutique feel.
In a further departure from conventional golf retail, edit will be available for private bookings, as well as selected times for walk-in customers. Individuals or small groups of up to five can reserve exclusive access to the store, creating a more personalised and social shopping experience. Customers who pre-book will also receive a £10 voucher to use during their visit.
Many of the leading brands are represented, including spring/summer collections from PING, J.Lindeberg and Glenmuir, along with a wide range of fashion-forward footwear
Horsham Golf’s General Manager, Mike Yorke, said the initiative was driven by a clear gap in the market. He said: “The retail experience for female golfers has traditionally been limited and impersonal, yet the women’s game is growing rapidly. With edit, we wanted to create a warm, welcoming environment where women can browse leading brands in comfort, whether independently or with friends.”
The club, whose facilities include an 18-hole golf course, 9-hole par-3 course and a 16-bay covered driving range, hopes the concept will not only enhance its retail offering but also encourage more women to engage with the game in a comfortable and welcoming environment.
The official launch of edit will take place on Saturday, May 23, with the store open to all from 10am to 5pm.
To book your time in edit and to find out more, please contact Sophie Boyes on 01403 271525 or email sophie@horshamgolf.co.uk, or visit horshamgolf.co.uk
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