Swiss watchmaker TAG Heuer and TaylorMade have announced a new collaboration. The interesting thing about this collaboration is that it goes in both directions.
You’ll see TaylorMade’s influence in the new TAG Heuer smart watch and TAG Heuer’s influence in TaylorMade’s Spider ZT.
The chocolate is in the peanut butter and the peanut butter is in the chocolate.
If a fancy smart watch and a fancy putter are not enough to pop your monocle, there are also a number of co-branded soft goods including hats, golf glove, watch roll, and a very suave travel valise.
That bag is a looker but the shining stars of the TAG Hauer-TaylorMade collaboration are the watch and the putter.
TAG precision in a TaylorMade package
The TAG Heuer Connected Calibre E5 45 mm x TaylorMade Edition is a handsome smart watch. The build begins with the TAG Heuer Connected Calibre E5 golf edition watch.
I reviewed the TAG Heuer Connected golf watch back in 2023. I found the watch to be comfortable, and informative on the course. My only concerns were the high price ($2,500) and the battery life on the course.
One of those things has not changed. Well, a little. The TAG Heuer Connected Calibre E5 45 mm x TaylorMade Edition is $2,550.
However, the literature says this new edition possesses a more robust battery. That would be a game changer. The version I tested was the E3 model. It struggled to finish a round if you had the brightness too high or too many notifications turned on.
This quote from the press release makes me think that the battery life is no longer an issue.
Battery performance is structured across several modes, including up to two days in performance mode, up to three days in low power mode, and up to 17 hours in sport mode, with up to 12 hours dedicated to golf. Fast charging provides one day of use in 30 minutes.
Twelve hours of golf charge should be enough to get you through 36 holes (even on a weekend). The 30 minute fast-charge speed is a huge improvement over the E3 where that number was closer to 90 minutes.
Even if we ignore all of the TaylorMade coolness, the battery spec upgrade makes me want to take one of these to the course. All of the cool TAG Heuer golf features without the fear of a dead battery? Sign me up.
The TaylorMade Touch
The new TAG Heuer Connected Calibre E5 45 mm x TaylorMade Edition has more than just a better battery. The titanium case is blasted to match the metallic look of golf equipment. Watch collectors, take note that this is the first Connected Calibre E5 not to have a black coating.
The bezel, crown and strap feature TaylorMade logos. The bezel is also engraved with 18 “holes.”
As per usual, the watch automatically tracks your strokes but now it also analyzes your play data using TaylorMade algorithms. Your play data is converted into Strokes Gained numerics, allowing you to identify your game’s strengths and weaknesses.
The watch also works off the course. There are two unique digital faces associated with the TAG Heuer Connected Calibre E5 45 mm x TaylorMade Edition. Both faces incorporate golf themes and TaylorMade branding.
Additionally, you can select complications related to your golf game to display on the always-on face. Your watch can celebrate your longest recorded drive or remind you how long it has been since you have been to the course.
TAG Heuer x TaylorMade Spider ZT
Swinging in the other direction, we have the TAG Heuer-influenced TaylorMade Spider ZT. The Spider ZT has a TAG Heuer logo as the alignment aid and its color scheme matches the TAG Heuer Connected Calibre E5 45 mm x TaylorMade Edition watch.
The watch collaboration is more nuanced than the Spider ZT but the combination of TAG and TM aesthetics produces a very unique-looking putter. Did you notice that the weights were all watch dials?
If you are a fan of both brands but you lack the funds for the watch, the co-branded Spider ZT is a nice second option.
What do you think? Have TAG Heuer and TaylorMade collaborated to produce something truly special or is their best collaboration still their shared brand ambassador Tommy Fleetwood?
I think the watch looks amazing and I really want to see how the new battery performs on the course. The putter and bag are quite fetching as well.
All of the collaboration products are available today at TaylorMadeGolf.com.
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