Available for pre-sale today are a pair of new Callaway Paradym Ai Smoke drivers. More specifically, they’re limited-edition Paradym Ai Smoke Tactical drivers.
That means they’re the same Paradym Ai Smoke Max and Triple Diamond drivers you already know (and maybe love) but a good bit of the cosmetics is green.
That’s fun, right?
Con or Cool?
There are a couple of ways you can look at this.
First, these mid- (or, in this case, early- to mid-) season limited-edition releases are overplayed. The differences are largely, if not entirely, cosmetic. The upcharges are hard to justify and when you’re willing to eat the additional cost, it can be a real gut punch if you’ve already bought one and you like the new colorway better.
So, yeah, be angry if you want. People are mad about dumber stuff.
From the manufacturer’s viewpoint, these little refreshes (limited or otherwise) provide an opportunity to refocus attention on an aging product line, although I’d argue that just roughly five months into its cycle, Ai Smoke hasn’t aged all that much.
But, again, it’s fun.
For whatever it’s worth, I think the new design looks cool. While the green take on Callaway’s forged composite material isn’t technically camo, the chunks of forged carbon on the sole provide what I assume is an intentional camo feel that plays nicely with the tactical theme.
It’s well done.
Frankly, I’m not sure what happened with Callaway’s industry design team between the original Paradym and Ai Smoke but the entire lineup (metalwoods to irons and even the upcoming wedges) look so much better.
That said, I’m not entirely on board with the green paint on the crown. It’s about as tactical as a shiny red driver is covert.
The Whole Tactical Package
Completing the Paradym Ai Smoke Tactical package are a tactical green cosmetic version of the Mitsubishi Tensei AV Blue, a Golf Pride MCC Tactical (Surprise! It has green accents!) grip and a custom headcover.
Callaway Paradym Ai Smoke Tactical Drivers – Price and Availability
As you should expect by now, limited-edition theming comes at a cost. The Callaway Paradym Ai Smoke Tactical drivers (available in Max and Triple Diamond heads) carry a retail price of $699.99.
Pre-sale starts now with full retail availability June 14.
For more information, visit Callawaygolf.com.
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