LIV Golf’s Iron Heads Golf Club will compete as Korean Golf Club for the 2026 season.
The team unveiled a rebrand that reflects Korea’s growing influence on global golf culture and a reimagined vision for what modern golf can be.
At the heart of Korean Golf Club’s brand is an emphasis on honour, inclusivity and collective strength. Inspired by the Korean concept of brotherhood denoting respect, trust, and guidance within close relationships, Korean Golf Club celebrates unity and togetherness, and the connective power of golf.
The club’s new visual identity is anchored by the White Tiger (Baekho), a revered figure in Korean history and folklore symbolising strength, protection and resilience.
“We were inspired after LIV Korea 2025. Seeing the energy of the thousands of young fans who showed up,” said Korean Golf Club general manager Martin Kim. “Our tagline ‘Welcome to the club’ is reflective of the opportunity we saw to create a new space for young fans showing up. KGC is a brand that stands for the golf movement in Korea and Koreans around the world. We’re all beyond excited.”
The new identity infuses the sport with the energy, youth, and global momentum of K-culture, positioning Korean Golf Club as a cultural standard-bearer within LIV Golf and on the world stage.
Article Link: LIV Golf’s Iron Heads GC rebrands as Korean Golf Club