The resurgence of Boston-based New Balance needs to be studied. Over the last three years or so, New Balance has made its way back into the closets of the world’s sneakerheads.
That meteoric rise is thanks, in large part, to the retro of the New Balance 550. But before the popular, chunky shoe took over sneaker shops and college campuses around the globe, it was a relatively unknown, low-top basketball shoe lost in a myriad of NIKE and Reebok sneakers during the 1980s.
As one would expect with such stiff competition, the New Balance 550 quickly died out. That is, until NB brought it out of hibernation in 2020. Fast forward to now and the once-forgotten basketball shoe is a cult-classic sneaker with a massive following.
Given Malbon’s history with New Balance and their penchant for streetwear, it was only a matter of time before the popular NB 550 made its way to the golf course.
And that brings you up to speed.
Introducing the Malbon x New Balance 550 Golf: a carbon copy of the popular lifestyle shoe slightly retooled to make it appropriate for the golf course.
Here’s what you need to know.
Malbon x New Balance 550 Release Details
- Available now at Malbon
- Three Malbon-exclusive colorways
- Upgraded spikeless traction
- Cooler than your dad’s New Balance shoes
Sneakerhead Approved
The New Balance 550 Golf is undoubtedly one of my favorite shoes of the year. I’ve yet to step foot into a pair but I’m already drooling over the chunky leather curves and semi-puffy tongue.
Naturally, the NB 550 Golf shoe isn’t for everyone. It won’t be a top performer and most definitely won’t win any awards. That said, the new breed of golfer isn’t too worried about that. As long as the shoe is true to its nostalgiac DNA (which it looks to be), the New Balance 550 Golf will have plenty of fans, including me.
In addition to the sneakers, Malbon is also dropping a limited-edition Mablon x New Balance clothing collection. The full range of technical apparel and accessories is available at Malbon in colorways that perfectly match the three 550 Golf shoes.
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