Precision, performance and style – TAG Heuer’s Spring/Summer 2025 Eyewear Collection brings all three into focus. Blending Swiss craftsmanship with bold design, this season’s collection introduces three distinct families: the vintage-inspired Jack Heuer, the technically refined Mini Vingt-Sept, and the high-performance Shield Pro. Each line reflects the Maison’s heritage while pushing boundaries in eyewear design.
Honouring a Visionary: The Jack Heuer Line
This season sees the launch of the Jack Heuer line, a tribute to the great-grandson of the brand’s founder. Jack Heuer was a true pioneer – his groundbreaking partnership with Ferrari in 1971 reshaped motorsport sponsorship and cemented TAG Heuer’s place in Formula 1®.
Drawing on the glamour of the 1960s, the line reimagines classic pilot frames with a contemporary edge. Made from ultra-light Japanese titanium, these frames are comfortable, durable and effortlessly stylish. Chromafade lenses, inspired by art and motorsport colour palettes, deliver a timeless yet modern look. Discreet branding – an engraved TAG Heuer logo and bio-nylon temple tips – adds subtle detail, while the overall feel is refined, sporty and unmistakably elegant.
The Mini Vingt-Sept: Where Technique Meets Style
TAG Heuer has always stood for avant-garde design, and the Mini Vingt-Sept family embodies this spirit. Building on the success of the original Vingt-Sept, the collection now introduces a sleeker elliptical hinge crafted from steel, paired with bio-nylon temples. These materials emphasise both performance and comfort, ensuring the glasses feel as good as they look.
Every detail nods to the Maison’s racing heritage. The hinge mechanism recalls the intricate engineering of TAG Heuer’s timepieces, while the smooth temple movement is said to echo the sound of sports car doors closing – a small but evocative reminder of the brand’s automotive roots. Rimless rectangular frames feature a bold red TAG Heuer logo, while innovative SPECTA lenses take polarised vision to new levels of clarity. For those who value technical innovation as much as style, the Mini Vingt-Sept line delivers both.
Shield Pro: Made for Speed and Adventure
For athletes, explorers and anyone who thrives on adrenaline, the Shield Pro line is the ultimate statement. Inspired by the worlds of cycling and running, this futuristic mask design captures TAG Heuer’s rebellious DNA and love of speed.
Crafted from bio-nylon blended with recycled graphite, the frame is lightweight, flexible and robust. An elastic rubber build ensures comfort in motion, while interchangeable lenses provide adaptability across different environments – whether on the road, the trail or the track. A subtle TAG Heuer shield emblem sits proudly on the front, reinforcing the Maison’s heritage.
Dynamic, striking and highly functional, Shield Pro is designed for those who live life at full pace and demand eyewear that can keep up.
A Bold Vision for Luxury Eyewear
Together, these three families showcase TAG Heuer’s unique ability to balance heritage and innovation. From the elegance of the Jack Heuer line, to the technical mastery of the Mini Vingt-Sept, to the uncompromising performance of the Shield Pro, the Spring/Summer 2025 collection offers something for every style-conscious wearer.
TAG Heuer eyewear has always been about more than aesthetics. It is about pushing boundaries, rethinking what luxury eyewear can achieve, and delivering uncompromising quality. With this latest collection, the Maison reaffirms its place at the forefront of design and performance – proving once again that when precision meets passion, the results are truly extraordinary.
Article Link: TAG Heuer Spring/Summer 2025 Eyewear Collection